Introducing the PURPOSE FOUNDATION CHECKLIST AND workbook: YOUR GUIDE TO BUILDING A BRAND WITH A SOLID FOUNDATION.
Build a brand with a solid foundation. The Authentic Brand Checklist gives you the tools to create a strong brand from the ground up. From defining your vision and your audience, to positioning your business for success, it’s all here. And it’s free!
truth be told
Starting a business is a dream for many, but figuring
out where to start can feel overwhelming.
You’re not alone—it’s easy to feel stuck when there are so many moving parts to consider. That’s why this checklist is designed to break it all down into simple, actionable steps. Whether you’re defining your brand’s identity, creating your first logo, or getting your business registered, this guide will help you build your brand with clarity and confidence.
what's inside the PURPOSE FOUNDATION?
A simple, step-by-step checklist to guide you through the process of building a business with a solid foundation.
Define your business name and what you will be selling to your audience.
Outline your mission statement, personality, and who you will be selling to.
Create the essence of your business with logo variations that allow your brand to be flexible in any situation.
Calculate your pricing structure and how much it will cost to run your business, including your inventory or office supplies.
Get your business offical and register it with your local registrar's office.
Calculate your pricing structure and how much it will cost to run your business, including your inventory or office stationery.
Publish your gorgeous website and showcase your products and services in the digital age.
Create analytical tools and marketing strategies to help you make your sales goals.